I picked up wine expert and motivational speaker Gary Vaynerchuk last week in my cab. He was doing an in-store promo for his book, Crush It! at Cost Plus in Corte Madera. We didn't talk much on that ride into the city. He was too busy on his cell checking in with family, selling cases of wine and being anxious about getting to see his beloved New York Jets play on a big screen in a bar in the Tenderloin. Watch this video from the Web 2.0 conference he spoke at. You can't help but have it shift your thinking about selling and branding or about just creating a happy life. He reminded me of the EST seminar leader I had in the 80's. He was a veterinarian and talked about dogs like Gary talks about wine…in metaphor. He commands his audience. He says,"clap that up because it's the real shit"